As Salesforce orgs mature over time, data management and integrations are becoming more challenging than ever. Salesforce Data Architecture and Management follows a hands-on approach to managing data and tracking the performance of your Salesforce org.
You’ll start by understanding the role and skills required to become a successful data architect. The book focuses on data modeling concepts, how to apply them in Salesforce, and how they relate to objects and fields in Salesforce. You’ll learn the intricacies of managing data in Salesforce, starting from understanding why Salesforce has chosen to optimize for read rather than write operations. After developing a solid foundation, you’ll explore examples and best practices for managing your data. You’ll understand how to manage your master data and discover what the Golden Record is and why it is important for organizations. Next, you'll learn how to align your MDM and CRM strategy with a discussion on Salesforce’s Customer 360 and its key components. You’ll also cover data governance, its multiple facets, and how GDPR compliance can be achieved with Salesforce. Finally, you'll discover Large Data Volumes (LDVs) and best practices for migrating data using APIs.
By the end of this book, you’ll be well-versed with data management, data backup, storage, and archiving in Salesforce.
Understand the Salesforce data architecture
Explore various data backup and archival strategies
Understand how the Salesforce platform is designed and how it is different from other relational databases
Uncover tools that can help in data management that minimize data trust issues in your Salesforce org
Focus on the Salesforce Customer 360 platform, its key components, and how it can help organizations in connecting with customers
Discover how Salesforce can be used for GDPR compliance
Measure and monitor the performance of your Salesforce org