“The metaverse” has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse.
This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You’ll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans.
By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.
publication date
2023-11-30
what you will learn
Get to grips with the concept of the metaverse, its origin, and its present state
Understand how AR and VR strategically fit into the metaverse
Delve into core technologies that power the metaverse
Dig into use cases that enable finer strategic decision-making
Understand the benefits and possible dangers of the metaverse
Plan further ahead by understanding the future of the metaverse
key features
Understand the metaverse and learn how augmented reality and virtual reality are integral to it * Get a solid understanding of core metaverse technologies * Become a metaverse business thought leader by learning from real-world use cases * Purchase of the print or Kindle book includes a free PDF eBook
approach
Readers will first gain a greater understanding of the Metaverse and the relevance of Augmented Reality (AR) and Virtual Reality (VR) within it. They will then learn what the tech tools are for AR, VR, and the Metaverse and are given use cases that illustrate AR and VR in action in the Metaverse. Benefits and possible dangers of AR, VR and the Metaverse are then discussed, along with future views.
audience
If you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.
short description
This book explains what the metaverse is and why it is of utmost value to business decision-makers. The chapters help you get a solid understanding of the concepts and roles that augmented reality and virtual reality play, along with providing information on metaverse technologies, as well as thought-provoking consumer and enterprise use cases.
subtitle
A guide to strategic decision-making and implementation in the metaverse for improved products and services
keywords
UX; Artificial Intelligence; User experience; User interface; Computer Vision; vr/ar devices; 3D Models
Product ISBN
9781837632848
