UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.
Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data.
Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.
publication date
2023-08-18
what you will learn
Understand the significance of analytics in successful UX projects
Apply design thinking as a problem-solving tool in a UX practice
Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth
Discover key considerations to determine which UX analytics tools are best for your projects
Craft a North Star statement and understand how it guides your work
Design and deliver the best research findings collateral
Get to grips with heuristics and performing the effective evaluations
key features
Enhance your understanding of qualitative and quantitative analysis for successful UX projects * Apply design thinking and use surveys, interviews, and UX analytics tools for better product design * Overcome bottlenecks and challenges at each stage of the user experience
approach
From outlining the project ask, to determining the right metrics to study, to the best approaches for gathering, synthesizing, and reporting your findings, you’ll gain advanced knowledge that will get you started while you’re reading the book and putting the lessons into practice on the job.
audience
This book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.
short description
Unleashing the Power of UX Analytics will teach you the core skills, processes, strategy, and tactics needed to create and utilize a first-rate UX analytics practice. With this book, you'll learn how to employ empathy to understand the human aspects and collect, analyze, and interpret data to improve the user experience.
subtitle
Proven techniques and strategies for uncovering user insights to deliver a delightful user experience
keywords
UX design; UX design book; UX research; User experience research; UI UX; user experience books; user experience management; user experience design books Product Management; User Analytics
Product ISBN
9781804614747
