WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business.
WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand.
We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings.
We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress.
WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Understand the elements that search engines use to rank websites—and how to optimize you site for premium placement
Empower your site with the functionality of social media sites to extend its reach and gain more visitors
Discover the high-volume, high-value search phrases that customers use
Learn to avoid dangerous black-hat optimization techniques
Build high-quality, high-value links from other websites to raise your rankings in search engines
Create optimized and engaging content that both search engines and readers will love
Avoid common SEO mistakes that can get your site penalized by search engines
Acquire web video for higher rankings and more visitors
Learn to test your site and monitor your progress
Harness the power of third-party plugins to turn your WordPress blog into a high-powered ranking machine
Some prior knowledge of WordPress is expected but no prior knowledge of search engine optimization is needed for this book. Readers will get a deeper level of knowledge on how to make their website rank better and attract more visitors.