Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design.
The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch.
After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
publication date
2019-12-03
what you will learn
Discover ways to use gamification techniques in real-world situations
Design fun, engaging, and rewarding experiences with Octalysis
Understand what gamification means and how to categorize it
Leverage the power of different Core Drives in your applications
Explore how Left Brain and Right Brain Core Drives differ in motivation and design methodologies
Examine the fascinating intricacies of White Hat and Black Hat Core Drives
key features
Explore what makes a game fun and engaging * Gain insight into the Octalysis Framework and its applications * Discover the potential of the Core Drives of gamification through real-world scenarios
approach
Actionable Gamification explores the factors that make a game fun and shows you how to apply these fun and engaging elements in real-life productive activities. It contains several everyday scenarios that illustrate the potential of the Core Drives of the Octalysis Framework and the flexibility of their applications beyond traditional “gamification” examples. If you are busy and don't have the time to read the entire book, you can start by reading chapters 3, 5, 10, 14, and 15. If you are an avid reader of the author's work and viewer of his videos, you might already have a firm grasp of the 8 Core Drives within the Octalysis Framework. In that case, feel free to skip to a section that you want to hone in on.
audience
Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.
short description
Actionable Gamification is a deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities. This book teaches you to use gamification and scientifically proven methods to improve your company, your life, and the lives of those around you.
subtitle
Beyond Points, Badges, and Leaderboards
keywords
Gamification, Octalysis framework, Octalysis, core drives
Product ISBN
9781839211706
