Automating Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency.
Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency.
By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.

Type
ebook
Category
Business & Other
publication date
2022-04-18
what you will learn

Understand automation to make the most of the SFMC platform
Optimize ETL activities, data import integrations, data segmentations, email sends, and more
Explore different ways to use scripting and API calls to increase Automation Studio efficiency
Identify opportunities for automation with custom integrations and third-party solutions
Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools
Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output

no of pages
456
duration
912
key features
Increase your knowledge of automation theory and the applications of SFMC * Explore automation with SFMC and its capabilities beyond general usage * Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency
approach
A practical approach to teaching how to automate and reduce operational costs while increasing output with the help of multiple examples.
audience
This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.
meta description
Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources
short description
Salesforce Marketing Cloud is a robust and powerful tool with amazing capabilities and functionalities but it can also require a lot of time and effort to use. This book will show you how you can tackle these costs and the resource drain.
subtitle
Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples
keywords
salesforce administrator; campaigns; REST API; SSJS; workflow automation; AMPscript; SOAP API
Product ISBN
9781803237190