Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency.
Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency.
By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Understand automation to make the most of the SFMC platform
Optimize ETL activities, data import integrations, data segmentations, email sends, and more
Explore different ways to use scripting and API calls to increase Automation Studio efficiency
Identify opportunities for automation with custom integrations and third-party solutions
Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools
Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output