Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant.
By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.
publication date
2022-12-16
what you will learn
Create and manage marketing forms and pages
Write good emails and use analytics to measure their effectiveness
Explore outbound and real-time customer journeys
Use Power Pages for real-time marketing events
Create surveys to send to your customers with Customer Voice
Exploit the Microsoft ecosystem to get the best results
key features
Take your first step on the path to becoming a functional consultant with Dynamics 365 Marketing * Get knowledge on how to use the systems features and functionality out-of-the-box * Test your knowledge with self-assessment tests to better understand the content
approach
This book covers the various features in the system Dynamic 365 Marketing. You will be taken through the steps of setting up the system correctly, and how to use all the components of the system in the best way possible. You will learn enough about Dynamics 365 Marketing to have a great start of your journey to both using and implementing the system.
audience
Whether you are a marketing consultant working on implementations or a marketer using the system, this book will help you learn all about Dynamics 365 Marketing. With the help of detailed explanations and self-assessment tests, you'll explore the system and will get be ready for end-to-end implementation.
short description
Becoming a Microsoft Dynamics 365 Marketing Functional Consultant is a comprehensive guide to Microsoft's powerful marketing automation tool. The breadth of topics covered, and the in-depth approach will enable you to make the best use of this indispensable service.
subtitle
Learn to deliver enterprise marketing solutions and insights to exponentially grow your business
keywords
Microsoft Dynamics 365, Marketing Automation, Marketing book, email marketing, Power Apps, Power Platform, Microsoft Dynamics 365 Marketing, marketing functional consultant, MB-220 exam preparation, marketing analytics
Product ISBN
9781803234601
