Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions.
Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard.
By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Understand what storytelling with data means, and explore its various forms
Discover the 3D approach to building dashboards – determine, design, and develop
Test common data visualization pitfalls and learn how to mitigate them
Get up and running with Looker Studio and leverage it to explore and visualize data
Explore the advanced features of Looker Studio with examples
Become well-versed in the step-by-step process of the 3D approach using practical examples
Measure and monitor the usage patterns of your Looker Studio reports