Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in.
This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you.
As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms.
By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
publication date
2021-11-12
what you will learn
Understand the difference between the product and platform business model
Build an end-to-end platform strategy from scratch
Translate the platform strategy to a roadmap with a well-defined implementation plan
Define the MVP for faster releases and test viability in the early stages
Create an operating model and design an execution plan
Measure the success or failure of the platform and make iterations after feedback
key features
Gain expert insight about platform business models and how they’re different to linear products * Explore the end-to-end platform life cycle, from developing a strategy to measuring the outcome * Follow real-life examples to discover the most effective growth strategies your platform
approach
This book will start by explaining what a platform business is moving on to building a platform strategy, roadmap, MVP, and day-to-day execution model. We will then cover how to measure the success of a platform and will take one sample platform business to cover its entire life cycle from concept to metrics collection after launch.
audience
If you’re a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won’t need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.
short description
If your organization has started moving in the platform direction, you already know that the real challenge lies in building the right platform strategy and executing it effectively. This book will help you learn product management aspects crucial for creating and executing a platform strategy from scratch.
subtitle
An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base
keywords
Platform, Digital Platform, Platform management, Product Management, business strategy, platform strategy, digital transformation, multi dimensional platform, digital platform, Minimum Viable Product, Product Launch Strategy, Backlog Prioritization
Product ISBN
9781801811354
