Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!
This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation.
By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
publication date
2023-09-29
what you will learn
Explore gamification and learn how to engage your user with it
Gain insights into the functionality and implementation of different gamification frameworks
Master specific game elements and mechanics that can be used to improve user experiences
Design a successful gamification strategy to test your hypothesis and develop a business case
Implement and test the prototype you’ve created with users for feedback
Say the right words to sell your gamification strategy to stakeholders
Use design thinking exercises and game elements to improve the product management process
key features
Design gamification frameworks that captivate users and deliver a compelling experience * Build a successful gamification strategy to go from concept to prototype to production with ease * Gamify product management processes using game techniques to effectively lead teams and stakeholders * Purchase of the print or Kindle book includes a free PDF eBook
approach
We are going to be walking through the product development process, and incorporating game mechanics and gamification strategy. By using a mix of hypothetical and real-world examples, the reader will be able to understand how to use game mechanics and theory in non-game situations. We are going to be walking through the product development process, and incorporating game mechanics and gamification strategy. By using a mix of hypothetical and real-world examples, the reader will be able to understand how to use game mechanics and theory in non-game situations.
audience
If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.
short description
This book helps you to take your product management strategy to the next level by standing out in crowded markets. Along with boosting user adoption rates by creating engaging products that incorporate playful elements, learn gamification theory and how to integrate it into your design, product development, and product management processes.
subtitle
Make your product stand out with higher user engagement, retention, and innovation
keywords
Product Management book; Octalysis Framework; Product Vision; User Experience; Product Development; Design Thinking; Product Strategy
Product ISBN
9781837638383
