Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.
You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.
By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
publication date
2023-05-26
what you will learn
Understand specific account-level settings, their purpose, and account management
Explore strategies and tools for managing inactive contacts for target marketing
Integrate Mailchimp for easy customization with a low-code options for customization
Establish a strong marketing presence with email and websites and leverage it for e-commerce and services
Discover advanced reporting and analytics by turning audience information into relevant growth metrics
Automate your marketing workflows using the Mailchimp customer journey builder
key features
Learn audience management strategies to make informed decisions for your marketing channels * Employ practical use cases for your custom business needs to implement basic and pro Mailchimp features * Customize Mailchimp using powerful integrations to deliver top-notch user experience
approach
Readers will start by understanding how and why to use the Mailchimp Platform. Understand common terms used in Mailchimp enviornment. Then they will learn to optimize the platform utilization and expand on analytic options and even some pro features for leveraging comparative reports. Understand benefits of integrating your external commerce platform to their marketing initiatives if they do so.
audience
This book is for marketing professionals or small-to-midsize business entrepreneurs looking to start a marketing journey through powerful marketing automation. To get the best from this book, you must be familiar with using web apps and have an understanding of content design. This book will help anyone who is looking to start a marketing career and wants to take hands-on ownership of building marketing and outreach strategies for the business.
short description
Marketing Automation with Mailchimp will help you implement marketing and outreach strategies with powerful features from the Mailchimp platform. This book will provide proven insights with real-world business user cases so you can start experimenting to better grow and understand your audience to automate your marketing efforts quickly.
subtitle
Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business
keywords
Predictive analytics, Mailchimp for dummies, Email marketing, Mailchimp book, Email marketing 2023, Customer journey mapping, Marketing Automation
Product ISBN
9781800561731
